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Heather Barry Whittier
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Constance Wolfe
Founder

Kate Goldrick
Sales Superstar

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Some Frequently Asked Questions

Q: What are Key Performance Indicators (KPIs)?

Q: What are Key Performance Indicators (KPIs)?

A:  Key Performance Indicators are quantifiable measures of performance over time for specific objectives. Brands that guide their teams to identify & track the correct targets & levers take the guesswork out of their activities so they’re more organized, productive, and profitable.   

Q: How does Caboodle help me identify and measure KPIs ?

Q: How does Caboodle help me identify and measure KPIs ?

A: This is what Caboodle was designed to do. It links our product codes and specs through the entire journey from warehouse to retailer to consumer. This transparency allows us to analyze and adjust our levers as needed and drive the performance we’re looking for. We have a trade spend module for promotional planning analysis and distributor/syndicated data reporting to identify opportunities and close the loop.  

Q: How does Caboodle link the entire journey from warehouse to consumer? 

Q: How does Caboodle link the entire journey from warehouse to consumer? 

A: We upload our Product Specs, Distributor Reports & Syndicated Data (if available) which populate the retailer CRM. It calculates distributor markup to the retailer and provides levels of status for each item for reporting insights. 

Q: Will Caboodle show me the return on investment of our trade spend dollars?  

Q: Will Caboodle show me the return on investment of our trade spend dollars?  

A: Yes! Caboodle features a simple to use Trade Spend Sandbox for promotional planning scenarios. It’s simple to use but detailed in its analysis. It’s linked to your products, distributors, and retailers so it has all the pricing, markups and margins built in. It accounts for velocity per item, store ACV and variable lift scenarios based on our specific category, discount and season. Once satisfied with the plan, it automatically pushes to a At a Glance Promotional Calendar.  

Built By and For Brands & Brokers

Spreadsheets won't scale your brand! Lay your foundation with a Database Structure

Caboodle Bare Necessity

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Enhanced Tool Kit Features

Instantly track and measure key performance metrics 

Caboodle provides human services for system management and project ownership  

Let's design features & reporting specific to your needs. It's surprisingly affordable!!

Ideal for Individual Brand teams or Sales Agencies & Brokers who manage multiple Brands!  

Solutions for Every Stage
. Choose from our "Bare Necessity" out-of-the-box database for Natural Product CPG brands to the "Whole Kit 'n' Caboodle" for customized engineering, data visualizations, and established hours of monthly dedicated human service. Plans range $499/mo. to $4999/mo.

Natural Product Database 
Product Pricing is Linked to:
Team Project Task Management  
Regional Sales Activity Tracker




Category Review Tracker 
Shared File Storage 
Comes out of the box preloaded retailers, banners & store count
  •  Distributor Method of Delivery
  •  Distributor Markup to Retailer 
  •  Retail Margin to Consumer 

Promotional plans Auto-Populate the Promotional Calendar, so everyone on the team has the details they need

Promotional Planning & Trade Spend Module 

Data Analytics & Visualizations

Extend Your Team  

Customized Engineering   

Trade Spend Rollup Report 

See every promotion and annual trade spend in this powerful report  

 Set up a demo for a customized quote

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